4 WAYS TO ENSURE BRAND SAFETY IN INFLUENCER MARKETING

Sponsee Team

Influencer marketing is a way brands can promote their products through endorsements from content creators online. 


They are the new face of the brands. 


Undoubtedly, influencer marketing is now an effective marketing and media channel for brands that can take your brand image to the next level.  But let’s not forget that brand safety is equally important.  Make sure you are dealing with legitimate parties who best represent  your brand.


The term ‘influencer’ means that these creators have the power to influence and shape how your brand is perceived by the audience. If everything goes right, you may attract a lot of customers  but the grass is not always greener on the other side, one wrong decision and you may get bogged down!


Even social media platforms like Twitter, Facebook, TikTok are recognizing brand safety as a huge concern in the marketing industry. It ultimately comes down to keeping the space & people feel safe. It has become more than necessary to ensure that you’re selecting the right influencers. 


We have collated a few best practices for keeping your brand safe so you can execute your influencer marketing campaigns smoothly. Read on…


  • Sign up with authentic influencers 

No matter what kind of a brand you own, look out only for authentic influencers. Do a background check, take a deeper look at their profiles and evaluate their past campaigns.. Make sure that you are looking  for influencers who are a perfect fit for your brand. If you own a fitness-brand, you might not want to pick someone who may have promoted some fast-food chains in their past campaigns.! That will be a big no-no! Identify influencers within your niche and you’ll be able to recruit the right & real influencers in no time.


  • Say no to influencers with  fake followers

It surely doesn't make sense to work with influencers that have  fake followers. So many social platforms are now taking action against users who have fake followers on their lists. A brand easily loses its credibility if it's linked  with influencers having no real followers because all you can see are bots leaving spam comments. This can definitely destroy a brand’s image. Do your proper checks to select influencers who have genuine followers to get the best out of your campaign. 


  • Optimize by putting forth clear guidelines
Before carrying out any campaigns it’s a best practice to put forth your desired expectations, plan of action, do’s or don'ts, any CTA’s, and background details about your campaign. Influencers should be able to understand your brand, its idea, and its products as this will help them in creating the content you expect. By giving them a brief description of what to include, you can help to ensure your brand’s image,  saving a lot of time & resources.


  • Draft an influencer agreement

Nowadays,many marketers are creating contracts to minimize future risks between both parties by laying out clauses that will help in setting a clear and transparent partnership. Agreements help to keep both parties aligned and play an important part in brand safety as it mentions all the details such as the time of delivery, length of the working relationship, etc.

If you’re looking for an effortless way to form contracts, the Sponsee app also features a digital contract system that lets you form flexible, secure, and multiphase contracts with influencers. 



The Influencer marketing industry is changing constantly, creating new challenges for brands and businesses. As a business owner, make sure you're minimizing potential risks or existing threats by choosing the right influencer partnerships.