INFLUENCER MARKETING IN E-COMMERCE: EVERYTHING YOU NEED TO KNOW

Sponsee Team

In the last three years, brands have turned heavily to influencers on social media to help promote  their products to targeted audiences. If you’re an e-commerce business that’s still  sitting on the sidelines & feeling unsure of how you can grow your business, then this one's for  you!


The global influencer marketing industry is expected to reach $24.1 billion by 2025. If you want your business to stay ahead and relevant in the market, you need to have a strong online presence because now more than ever people are turning to social media for recommendations. After all, people are more likely to purchase stuff after gleaning feedback from fellow consumers who are also known as ‘influencers’. They see influencers as a trusted source for new products and services. 

If you are unsure whether influencer  marketing is for you, read on to see why investing  in influencer marketing could  benefit you in the long run.


Why e-commerce businesses should embrace influencer marketing:


  • Increase sales and profits 

Influencer marketing is one of the most profitable ways to market your e-commerce business. It gives you instant access to a highly engaged audience that wouldn’t be possible with traditional marketing methods. 

Influencer marketing helps to identify specific audiences led by a trusted leader on social media. Followers tend to follow their favourite influencer's suggestion and are likely to listen to and act on their recommendations thus allowing your brand to reach thousands of like-minded consumers at a time.

Also you can enjoy great returns!


  • Build trustworthy relationship with your audience

Trust is one factor that can really take your business to the next level. 

We are currently living in a technology-driven  world that’s filled with all sorts of people and products.  More than ever, consumers are becoming more aware when making purchases online, even on seemingly trustworthy sites. 

When influencers vouch for your products, it adds a layer of credibility and consumers tend to trust your brand because they believe in the person making the recommendation. 

This whole influencer-customer relationship nurtures an imperative sense of trust level between your brand and customers.


  • Improve SEO

 One important thing you think about when putting together an influencer marketing campaign is Search Engine Optimisation, SEO.

When you partner with an influencer it can improve the quality of your profile link by generating organic backlinks, which automatically boosts search engine rankings.

Influencers are known for their ability to reach out to target audiences in particular niche and present value-added content, but in the long run, SEO effects could  bring powerful results as well.


  • Increase your brand’s engagement rate

If your brand has an online social media presence, it’s  quite easy to track your performance relating to metrics like f engagement, reach, and cost per click.  When you engage the right influencers, you’ll probably be able to boost these metrics to a large extent and get more followers for your brand. 




Influencer marketing works best if utilized correctly. It’s not easy to find the right influencers and test campaigns, but we assure you that it’s definitely worth it. Give it a shot and take your e-commerce business to the next level with influencer marketing.