OMNICHANNEL MARKETING: A SEAMLESS CUSTOMER EXPERIENCE

Sponsee Team


In the past few years, we have witnessed an explosion of digital innovations that give greater experiences for customers and an increased opportunity for brands to interact with their audience. But that’s not it, as another marketing wave  

that drive results in both productivity and profitability is making a buzz recently & marketers do need to get acquainted with it-Omnichannel Marketing!

 

What is Omnichannel Marketing?

Omnichannel marketing is a seamless customer shopping experience that integrates branding, messaging, and promotions and delivers consistent and personalized experiences for shoppers across all channels and devices. In short, it’s diversifying your marketing strategies from social media platforms, emails to offline retail stores or events.

 

According to omnichannel statistics, 50% of today’s customers use at least four touchpoints before making a purchase. It’s all about being present on multiple platforms rather than sticking to one and losing out to customers.

 

How to create the perfect seamless Omnichannel experience?

 

  • Start with understanding your customers


It’s better to start afresh by understanding your customers to craft an effective omnichannel strategy. You can survey stores or online to find out where your customers are coming from, what they are willing to buy, and how they discover new products.

A simple survey is all you need to determine which channels you should spend your maximum energy on. Add valuable insights into your marketing research through big data and surveys to know your customers' behaviour and who your ideal market is & what they need from you.

 

  • Diversify across all platforms

Take control of your business by selling and marketing your products wherever your customers are largely shopping or browsing. Consumers have more choices than ever before. They research and shop across multiple devices, multiple touchpoints — both online and off.

While you sell on multiple platforms, keep it in check to stay consistent with your consumer experience. Ensure that they encounter similar branding and pricing across all platforms.

 


  • Integration of offline & online experience

Now more than ever, customers expect simple transitions between physical and online stores, so there should be strong relevance between them.

Brands and retailers can leverage innovative technologies, such as introducing try-before-you-buy methods or using QR codes creatively to connect with customers.

Ultimately, it all comes down to having your brand’s presence in both worlds.

 


  • Engage in content marketing


Genuinely engaging content makes it more interesting and appealing to users and makes them want to learn more. It also educates customers about the products or services you offer and instills more trust.

There are various content marketing strategies, like blog posts, social media, guides, customer reviews, and live streaming video that will help you gain maximum traction and engagement which will lead to increase in sales.

 

Did you know that by 2023, the global omnichannel retail commerce market is projected to grow to $11.01 billion? So don’t wait any longer! The more platforms you are active on, the more people will keep seeing your brand & the more likely they are to purchase something.