Sponsee Team

In the last 5 years, the digital landscape has evolved in a great way. Brands, creators and influencers are constantly putting up new and innovative content. As we gear up  for 2022, let’s take a look at some of the most innovative social media trends that are changing the industry.

  • TikTok is here to stay

TikTok is one of the fastest-growing social media platforms for users to express themselves via short videos with music, filters, and some other features. The GenZer’s know it too well!

Did you know that TikTok has over one billion monthly active users? Well, that's a massive way for a brand, influencer, or content creator to reach a wide audience.

It’s funny, it’s cringe but also it’s addictive and we probably spend way too much time on TikTok. Looking ahead, this platform is sure to play a huge part when it comes to influencer marketing. i Short social media content demands attention.

  • User-generated content is the future

In marketing, UGC refers to content that comes directly from the users rather than the brand itself which makes it more effective & authentic, as people are more likely to rely on influencers who actually use the products & services.

When an influencer shouts out a brand, it largely affects the consumer community as it makes them feel connected to the brand. This creates chatter around consumer experiences and greatly lowers customer acquisition costs.

  • Metaverse: The next big thing!

This could be just the beginning. Virtual reality (VR) and augmented reality (AR) have opened up a whole new world for online marketers.

VR and AR equipment allows the user to immerse themselves in a virtual world. The tech-savvy is going to love it!

Many social media apps are now catering to creating more AR-generated content & wouldn't they give it a shot; it's an inventive way for people to share a virtual universe together!

  • Transparency is key

Today, consumers are more aware when it comes to advertising fake information or brands not displaying their authentic products or services.

Thus filtering can cause distrust.

Many brands are now putting in effort in being transparent and authentic across their social media platforms, as it's the first step in  bridging the gap between brands and consumers.

  • E-commerce will continue to grow 

During the pandemic, a large surge was witnessed in the e-commerce industry & it's still going strong!

It allows users to shop & purchase on various social media platforms without having to venture off on shopping apps.

Social selling is something that has never been seen before but now consumers can see what products they might want to purchase directly from your brand's social media channel.

What a great way to shop with fewer clicks!

As technology advances, social media will also become more and  more accessible than it was in the past. Brands and influencers must also keep an eye on and follow the major recent trends in the industry to get the best benefits.

What other trends are you looking out for in the social media industry? Let us know!